becoming a dinosaur hunter

Walking-talking billboards. That's what Acclaim Entertainment envisions in their latest marketing scheme. Five people willing to legally change every form of identity they possess for one year in exchange for a game console, a large supply of video games, and 785 dollars. And, of course, the notoriety of being "Turock, the Dinosaur Hunter."

The "tagline" of the official My Name is Turok web site is "Your identity is your most valuable asset -- spend it wisely." More on identity marketing from Acclaim Entertainment. I hope that this type of marketing doesn't become a common practice.