Tuesday, June 04, 2002

pop-under patent

ExitExchange is a company that specializes in ad technology on the web. They had a patent application published last week by the U.S. Patent Office for pop-under advertisements:
The filing broadly covers any systematic delivery of a window launched after another, including those on devices such as cell phones. If its application is approved, ExitExchange will have rights to collect royalties on the use of pop-under ads.
Some potentially affected groups include Yahoo, Doubleclick, the New York Times, X10, Orbitz, and many others who use that type of advertising.

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