Tuesday, June 04, 2002

look smart

A class action suit may be brewing against internet search engine directory LookSmart. The suit involves how the directory sells some of its commercial listings. Thousands of companies had paid a one time fee to be listed in the directory, and LookSmart recently switched those businesses into a pay-per-click type of listing. One of the companies affected by the change was a legal staffing service, and it appears that they've recruited a large California law firm, with considerable class action experience, and a wealth of intellectual property knowledge and internet savvy to represent them.(via Cre8asite - a Yahoo group focusing upon website promotion, search engine optimization, and usability)

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