Monday, March 11, 2002

truth in advertising
Wonder Bread does your body good, doesn't it? As a settlement in a law suit, Interstate Bakeries has agreed to stop showing an advertisement that makes the claims that calcium-enriched bread can help children think better or improve their memories.

The FTC brought charges stating that Interstate Bakeries had no scientific evidence to back the claims made in the commericials. The company had pulled the ads before being contacted by the FTC because the campaign appeared to not affect sales positively.

However, they agreed to not run similar ads in the future unless they had scientific evidence to back such statements.

No comments: