marketers targeting students?
The Electronic Privacy Information Center (EPIC) has picked up on a lawsuit brought by New York's Attorney General against a marketing firm which collected information from teachers and students through a non-profit subsidiary. The organization claimed it was providing the information to "universities and colleges nationwide for financial aid and student scholarship foundations." It may have been sending that information to such institutions. But, New York's AG also believes that the data was being sold to retailers, and others through the parent company's web site. (I don't know where they are getting their information for preshoolers, but take a look at the types of information they claim they can provide for very young students.)
EPIC has more information about this topic on their page about Privacy and Consumer Profiling -- scroll about halfway down the page.