Monday, January 23, 2006

big blue blogs?

Julie Moran Alterio reported in this week's News Journal Business Monday, that IBM has adopted the use of blogs by its employees. Or have they? From my reading of the article, IBM encourages IBM staff to set up and use a bog on IBM's intranet, not on the internet. So, they are trying to contain the damage while making blogs an internal communications tool.

It sounds to me like IBM has made a savvy decision to join em, rather than be agin em. Most of the big corporations I see that even know what a blog is, have awoken to the realization that blogs are not just a geek fad. Blogs are the crest of a wave. So, going with the flow is not a bad idea.

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